Category Archives: Digital Marketing

Television is an invention that permits you to be entertained in your living room by people you wouldn’t have in your home.      David Frost Years ago, one of my friend from my Marketing Communication class told me that TV and Radio will be dead in the future. She said that everyone is on their smartphonesContinue reading “Is TV Dead?”

People get fake likes, fake followers, fake friends and start living in a fake virtual world. Until there is nothing left real in their lives Shreyanssh D Have you ever seen an ordinary Instagram account with thousands or maybe hundred thousands of followers? However, when you peek at the likes they received in in theirContinue reading “Fake Followers?”

“I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” – Maya Angelou There are tons of options for marketers to promote their business. Besides traditional channels like direct marketing, billboard ads, there’s digital marketing like email marketing, mobile marketing,Continue reading “Successful IMC on Budget”

“The best place to hide a dead body is the second page of Google search.”  Anonymous For businesses, their website is often the first point of contact between the brand and the customer. Most people discover businesses via search engines in today’s connected world. Search Engine Optimization (SEO) is all about making sure that yourContinue reading “Is SEO a Science or An Art?”

“If you think that the internet has changed your life, think again. The Internet of Things is about to change it all over again!” Brendan O’Brien I’m pretty sure that you all have either heard of Internet of Things or Big Data, but do you know what it really means? How does it benefit us?Continue reading “What Is IoT and Big Data?”

If your plans don’t include mobile, your plans are not finished. Wendy Clark, Coca-Cola Mobile marketing enables organizations to engage with mobile audience in the most interactive method through any mobile device or network. It gets you as close to your customer as possible. Mobile has become an integral part of our life whether it isContinue reading “Why Mobile Marketing Is So Important?”

Once a viral program gets started, there is nothing to stop it. Richard Dawkins Viral marketing is a powerful method that seeks to spread information about a product or service from person to person by word of mouth or sharing via the internet or email.  – Investopedia How to be viral? What makes a contentContinue reading “Viral Marketing – How to be Viral?”