Social Media Marketing
“Social Media is about the people! Not about your business. Provide for the people and the people will provide for you”
— Matt Goulart
Is digital marketing better than traditional marketing? Well, there are significant advantages and disadvantages from the both sides. However, we cannot deny the fact that social media marketing is growing rapidly as compared to traditional marketing.
Traditional marketing might be too expensive for some smaller companies. Therefore, social media marketing is the best choice for companies with tight budget.
Moreover, social media is one of the best ways for businesses to connect, engage and communicate with customers.
One of the challenging part of managing social media is to come up with engaging social media content or even quality content.
LYFE Marketing has came up with 18 ideas to spice up your social media marketing campaigns, some of them includes:
- Share user-generated content from your fans and followers
- Hold a giveaway or contest
- Create “tag a friend” content
- Post behind-the-scenes photos and videos
- Create a how-to video
- Poll your audience
- Partner with another brand
- Jump on trending topics
- Share tips
- Post testimonials
EXAMPLE
In 2009, Alibaba came up with 11.11 Singles Day shopping festivals. From then on, it has became more and more popular for online or even offline retailing community.
Free shipping, discounts, giveaways, and vouchers are all the main attractions of 11.11 Sale. Around 58,000 items were sold in a single minute on Shopee in the Singles Day Sale. This is how powerful social media marketing is.
Nina's Digital Marketing Blog 
useful post! Since there is a single day promotion on Alibaba, do u shop on that day??
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Thank you, Weeling! Haha I did try to shop, but everything sold out in minutes. I couldn’t even get my hands on the stuff I wanna buy. Tho it was really fun to windowshop online XD. Did u manage to shop on 11.11? For me, maybe I will try harder this year:P
Have a nice day ahead, Weeling!
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good job! will u shop again next year?
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Hi Lina, thank you for reading my blog! I will definitely shop again next year as they offer such a good deals, it’s hard to resist! I just hope I can get the items I need on discount next time! I wish the same for you too. Have a great day, Lina.
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Personally, i use social media to look for fashion guides, and to connect with people and check out other people’s profiles for new inspiration. I think the most important aspect of social media marketing, is the ability for consumers to interact with one another on the company’s page. I think this provides a greater level of insight for how the company is perceived by the consumers, and they can likewise gain ideas from what consumers expect of them.
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Hi Khng22! Thank you for commenting! I also do use social media for the same purpose, isn’t it great? Social media is very versatile isn’t it? I think it is also a great place for consumers to engage with the company.
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Growing up in Ambarino, I saw how social medias connect people rapidly over a short period of time, how we use them to the point where we almost cannot live without it. Hence, I do agree with what you said about digital marketting taking over traditional marketting. Great blog!
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Hi! Thank your for reading my blog! Yup! The same thing happened in Indonesia. It might be a developing country, but social medias have outgrown us. However, some of the digital marketing aspect might not be as high-tech as developed countries like Singapore
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